Toxify the Brand: How a Mass Movement is Punishing a Deportation Airline

Enriching the wealthy owners of for-profit companies at public expense is central to the current administration's vast, inhumane, racist, frequently illegal, and economically reckless deportation machine. Among those receiving this federal largesse are private charter airlines, which appear to be profitably relocating individual ICE detainees up to twenty times each, all over the country, for no apparent reason other than to immiserate them and thwart their legal representation.   

But in a huge victory for a national boycott campaign undertaken by multiple DSA chapters and other organizations, one ICE-sub-contracted deporter, budget flyer Avelo Airlines, is abandoning all of its normal commercial flights on the West Coast, previously a core part of its business. 

Unusual Commercial Exposure

Before its contract with ICE, Avelo's prior business model had it simply selling individual commercial tickets to willing passengers in over 50 smaller, "secondary" public airports in the normal fashion. It launched service between southern California's Burbank and northern California's Santa Rosa in 2021. By contrast, other airlines colluding with "ICE Air" are little-known private charter companies like Global Crossing Airlines (aka Global X) and Eastern Air Express, which, when they aren't tormenting deportees, quietly fly sports teams and rock bands between gigs. Like extraordinarily profitable immigrant detention center operators CoreCivic and GEO Group, these entities don't exactly appeal to a broad customer base. This made Avelo a unique target. 

In early April 2025, Avelo announced its ICE deportation flights would begin the following month. The backlash was immediate. The Association of Flight Attendants/Communications Worker of America called out the inhumane nature of these deportation flights, which compromise passenger safety, and stated "We cannot do our jobs in these conditions.”

In Connecticut, where Avelo had deep financial ties and reportedly 24% of its operational capacity, the New Haven Immigrants Coalition launched a Change.org petition against the airline that quickly went viral, and began protesting at Connecticut's Tweed New Haven Airport. State Attorney General William Tong expressed alarm in a letter sent to the airline, writing:

"These are flights where people—men, women and children—are shackled in handcuffs, waist chains and leg irons, where [...] people soil themselves because they are denied access to bathrooms. These are flights to dangerous jungle prisons in El Salvador and Guantanamo, where chained, bowed and shaved men are paraded before cameras for propaganda videos. These are flights flown overseas in direct defiance of court orders to return, and operated pursuant to a questionable declaration of war subject to active legal challenge. These are flights carrying terrified international students, snatched off the streets of their college towns for daring to protest. These are flights ordered by an administration that has sought to eliminate birthright citizenship—the core constitutional principle that has given me and so many others our futures in this country."

Avelo refused to confirm to AG Tong that it would comply with court orders, refrain from these human rights abuses, guarantee passenger safety and well-being, or honor birthright citizenship. "It is clear all they intend to do is take state support and make money off other people’s suffering," Tong lamented, noting that in Connecticut (as elsewhere), public funds subsidized the company's presence.

Soon after, DSA International Committee's Migrant Rights Working Group began boycott organizing, toxifying Avelo's brand, creating a useful chapter toolkit and launching a letter campaign to Avelo executives and financiers. Other early adopters of the boycott campaign included Siembra North Carolina and chapters of Indivisible and 50501 around the country.

The West Coast Fights Back

Here's my (Mike’s) take on the events in Burbank:

We knew after that second asteroid strike of an election that fascism was coming to our country, but it was still a shock to see it naked and brazen in our own neighborhoods. It was in early spring, as ridiculous displays of force and cruelty rounded up dozens of our neighbors, when DSA-LA members like me first heard about Avelo's ICE contract. Hollywood Burbank Airport was Avelo's largest West Coast hub. Burbank is a progressive, artsy town full of union stagehands and animators. Like everywhere else cool in America, it has become prohibitively expensive and has produced a robust community of tenant activists in response. It was in a Signal thread on this topic that I pitched my fellow activists, “Y’all, we have to protest against the fascist airline in our backyard.” Three other angry Burbankers agreed with me and we picked the following week for an action at the airport, putting out a general call to the community to stand against a company trying to profit from human rights abuses. We expected a modest turnout. 

On April 18, well over a hundred people came out to the Burbank Airport on a Friday at noon, in the middle of the workday. Local elected officials, DSA-endorsed candidates for office (I’m proud to have been one!) and activists from a half dozen local organizations turned out. We got a constant stream of honks and support to about six middle fingers per hour. Somebody mentioned that we should do it again, so we made it a biweekly protest for Friday at noon. Another community group started an entirely separate regular protest on the weekends; both protests had substantial community attendance. And so it went for months, hammering Avelo, while across town another boycott took on Tesla and Elon Musk. We had a clear demand made against a clear antagonist – cancel the ICE contract or get the hell out of our town.

Salem DSA held a series of well-attended public events, pushing for divestment from deportation airline Avelo. Photo, Salem DSA / Jordan M.

Meanwhile, following Santa Rosa airport protests by Sonoma DSAers and others, Avelo suddenly announced on May 1 it was ending service there. And in Oregon's capital city, Salem DSA's Labor Working Group developed its own boycott pressure campaign, holding four well-attended public rallies at the airport and town hall, as well as a petition and letter-writing campaign. 

Back in Burbank in June, we watched ICE hurriedly shuttle more victims across the tarmac and onto unmarked charter flights. Protests at federal facilities provoked an absurd and violent overreaction from the LAPD on June 8 (you may have seen the five torched Waymos), and LAPD shot some reporters in the back with “less lethal” munitions that are designed and mandated to be fired at the ground. I helped provide first aid to a man who was shot with a tear gas canister at point blank range while he committed the supposedly threatening act of pulling to their feet someone who had fallen. 

We deserve real justice for these sickening abuses of force, and we certainly deserve justice for the state-sponsored terrorism hiding behind masks, Oakley sunglasses and government-issue rifles, but such justice is some distance away. Avelo Airlines, in contrast, was right there. So we kept protesting.

Surprise From Behind the Redwood Curtain

California Redwood Coast Humboldt County Airport (ACV) is a small commercial airport notable for its fog, lush and verdant scenery, and alternative to driving three to five hours on winding rural roads to get to a city larger than the Eureka/Arcata "metropolitan" area, population roughly 40,000. Only Avelo and United offer flights here. 

Humboldt DSA was still a tiny pre-Organizing Committee, and had never even held a public meeting or tabled at an event, when our anger at the southern California ICE abuses prompted us to vote on June 13 to join the Boycott Avelo campaign as our very first...anything. Part of our reasoning was strategic: we were meeting in a sanctuary city in a sanctuary county in a sanctuary state, so surely here of all places we could find some foothold on the issue? And another part was practical: the toolkit, training and friendly coaching from the International Committee's Migrant Rights Working Group were resources we needed to learn how to do DSA pressure campaigns.  

Local DSAer G. Mario Fernandez, a Eureka city councilmember, confirmed that a couple thousand dollars in city funds had recently gone to Avelo tickets for staff travel. Along with other locals, including the more established Humboldt Democracy Connections (HDC), Humboldt DSA began pressuring the council to join the boycott. We contacted them as concerned voters, spread the word personally, online, and while tabling at local events, and wrote an organizational letter to the city council that was picked up and published on July 7 by a local news blog, prompting additional local media coverage.

The next night, on July 8, we waited for hours at a Eureka City Council meeting alongside HDC members until public comment was called on Item I.2, "Use of Avelo Airline". All nerves, uncertainty, and moral clarity, 8 DSA members and soon-to-be members provided half the public comment that night. 

Even though the city attorney had expressed liability concerns about the city council voting to join the boycott, after hearing from all of us, Councilmember Fernandez put forward a motion to "Discontinue use of Avelo as a vendor until such time that they are no longer in contract with the Department of Homeland Security to operate deportation [flights]." Then we watched in amazement as councilmember after councilmember publicly declared their disgust at the grotesqueries of the current administration's deportation policies. They ultimately voted 5-0 to pass the motion.

The City of Eureka had just become the first public jurisdiction in the country to join the boycott.

Avelo’s West Coast Retreat 

Less than a week later, Avelo announced it would be withdrawing from Humboldt, and ultimately all of its West Coast service by early December. This meant not only Humboldt County and Burbank, but Salem, Eugene, and Medford in Oregon; Pasco and Redmond in Washington; Las Vegas, Nevada; and Kalispell, Montana. After all the public investment in the company by many of these places, Avelo was taking the money and running, as it had done before.

While the company would only attribute its decision to vague economic factors, multiple news outlets connected it to the boycott. One industry publication called it "a major strategic shift away from a geography that has comprised a significant share of its flying". On July 17, its competitor Breeze Airways, under a "Seriously Nice" slogan, announced it would be adding service to Humboldt and several other locales just abandoned by Avelo. 

These events galvanized the boycott movement elsewhere. After a relentless campaign where it all began, the City of New Haven finally joined the boycott July 28, prohibiting staff from spending public funds on Avelo tickets or marketing. Its mayor noted, "Travel should be about bringing people together, not tearing families apart." Avelo then dropped service it had only begun providing between New Haven and Portland, Maine three months before.  

At DSA's August Convention in Chicago, thirty chapters attended the Boycott Avelo Summit. The work continues all over the country. Marilia M., co-chair of DSA IC's International Migrant Rights Working Group notes: 

I've felt really energized by the DSA members leading the Avelo Boycott in their chapters. People are getting really creative with the tactics they are experimenting with. It feels really good to be engaged in a campaign that has a clear path to victory, even if it's only a small win in the bigger picture of dismantling the ICE apparatus. It'll be all of the small victories together that ultimately take down the machinery that profits from the detention of our communities.

On September 17, over sixty DSAers working on chapter communications nationwide attended a communications training focused on the Avelo boycott. An additional victory came the next day when, after continued pressure, on September 18, Humboldt County residents learned Avelo was withdrawing even sooner than previously announced, effective October 20. On September 30, a power mapping workshop will further equip chapters working on the boycott.

As the movement grows within DSA, it is complemented by The Coalition to Stop Avelo, groundavelo.org, groundice.org (which targets aviation fuel providers), and Who's Profiting from ICE, which identifies other deportation machine companies. 

We are too rarely afforded opportunities in life for triumph. When it happens, we must savor it so we can draw strength and determination when we face inevitable setbacks. We earned this West Coast victory together, and so shall we earn the next, and the next, and the next.